Case Study

Delivering Leads and Results for HelloFresh

HelloFresh, a popular meal-kit company, is known for providing reliable recipes, farm-fresh ingredients, and delicious meal possibilities. With an emphasis on convenience and quality, HelloFresh has become a go-to solution for busy individuals and families.

£1.65

cost per lead

6%

top of the industry

Objective

Shook and HelloFresh teamed up through the TikTok Creative Exchange to launch their first Lead Generation Campaign on TikTok. HelloFresh sought to expand its client base in the United Kingdom and do so via TikTok, which is a primary channel for them and their customers.

Solution

To address creative fatigue and to position HelloFresh for future campaigns and productions, Shook created a strategic plan that included 20 net-new videos and two creators for one market. A 'Test and Learn' plan was also implemented to help determine what kinds of concepts, elements, and offers would perform best based on specific targeting criteria. By testing into creative production, HelloFresh was able to optimize its media spend and focus on the top-performing hook that focused on what consumers responded to best.

Results

The campaign proved successful with a cost per lead of £1.65, giving HelloFresh a high volume of qualified leads for conversion, indicating an effective and cost-efficient campaign based on their internal benchmarks and our data. Additionally, the CVR fell within the top 6% of the industry in the EU based on TikTok data! Most importantly, the client was thrilled.

Brand

HelloFresh

Company

HelloFresh

Industry

Meal Delivery

Target market(s)

U.K.

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