After working closely with select strategic partners, we identified several acute challenges in the marketplace that weren’t being addressed at scale: Poor performing ads, creative fatigue, and creative learning.
So, we set out to build a platform that addressed how to produce platform-native content at the speed and scale required to meet or exceed our client’s performance goals.
We believe that by bringing efficiency, rapid iteration and expert data-analysis to the creative process, we will help forge the biggest transformation of the 2020s in advertising.
We close the loop on performance and production.
In an era where reaching the right audience depends on both quality and quantity of creative, brands must find a new approach to content production that balances creativity with efficiency. But what if there was a way to transform this challenge into an advantage? What if brands could create a system that not only keeps up with demand but also gets better with each iteration?