Case Study
Getting Ready with Sweaty Betty
Sweaty Betty is a global activewear and lifestyle brand with a vision to empower all women through fitness and beyond. They’ve built a vibrant and active community of women who love to move in a way that feels good to them and want to look and feel good when they do.
+83%
Click-Through Rate
+82%
Conversion Rate
Objective
Sweaty Betty partnered with Shook Digital through the TikTok Creative Exchange program to support and drive online sales for their critical end-of-season campaign. Recognizing TikTok's potential to reach a broad and engaged audience, Shook developed a comprehensive program that would drive results and deliver learnings that could be built upon for future projects.
Solution
The Creative Operations team at Shook developed a detailed strategy for Sweaty Betty, focusing on two core creative concepts and leveraging the skill of two TikTok-native creators. Each concept, “Get Ready with Me” and “Rating Sweaty Betty,” was designed to highlight different aspects of Sweaty Betty’s products and appeal to various audience segments.
Two creators were chosen to produce a total of 40 videos, with content tailored to resonate with Sweaty Betty’s target audience. Each concept incorporated multiple variations to optimize performance and yield insights to leverage for future productions.
The media plan included prospecting and retargeting components to try to attract more new consumers through the buyer’s journey and convert into customers in their online store.
Results
The campaign delivered impressive results across key performance metrics. Both concepts proved effective, delivering high engagement and conversion rates, with intense edits performing better for both creators. In the initial prospecting, “Get Ready With Me” had a nearly 83% higher Click-Through-Rate, but “Rating” performed much better with Conversion Rate, seeing an 82% increase. However, for the retargeting campaign, the “Rating” concept proved much more effective across the board, with both CVR and CTR nearly doubling compared to “Get Ready With Me.”
Brand
Sweaty Betty
Company
Sweaty Betty
Industry
Activewear
Target market(s)