Getting Ready with Sweaty Betty

Sweaty Betty partnered with Shook Digital through the TikTok Creative Exchange program to support and drive online sales for their critical end-of-season campaign. Recognizing TikTok's potential to reach a broad and engaged audience, Shook developed a comprehensive program that would drive results and deliver learnings that could be built upon for future projects.

The Creative Operations team at Shook developed a detailed strategy for Sweaty Betty, focusing on two core creative concepts and leveraging the skill of two TikTok-native creators. Each concept, “Get Ready with Me” and “Rating Sweaty Betty,” was designed to highlight different aspects of Sweaty Betty’s products and appeal to various audience segments.

Two creators were chosen to produce a total of 40 videos, with content tailored to resonate with Sweaty Betty’s target audience. Each concept incorporated multiple variations to optimize performance and yield insights to leverage for future productions.

The media plan included prospecting and retargeting components to try to attract more new consumers through the buyer’s journey and convert into customers in their online store.

The campaign delivered impressive results across key performance metrics. Both concepts proved effective, delivering high engagement and conversion rates, with intense edits performing better for both creators. In the initial prospecting, “Get Ready With Me” had a nearly 83% higher Click-Through-Rate, but “Rating” performed much better with Conversion Rate, seeing an 82% increase. However, for the retargeting campaign, the “Rating” concept proved much more effective across the board, with both CVR and CTR nearly doubling compared to “Get Ready With Me.”