Spurs Score With Shook - Tottenham Hotspur Football Club Case Study

12

Unique Videos

2

Platforms

7

Markets

Objective

The primary objective of the partnership was to increase fan engagement, particularly focusing on growing the audience in key markets, including the UK and the United States. This project aimed to provide fans exclusive behind-the-scenes access to their favorite club while promoting the official Spurs app and Spurs Shop. Additionally, the goal was to offer fans a more immersive experience with Tottenham Hotspur Football Club.

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Solution

Shook Digital's platform played a crucial role in enabling Tottenham Hotspur to create and distribute content at scale, streamlining the entire production process from ideation to delivery. By leveraging Shook’s advanced platform features, Spurs were able to efficiently produce 12 unique video assets designed to engage different market segments across both TikTok and Meta.

The content strategy involved producing 12 unique video assets that gave fans behind-the-scenes glimpses of the club, such as views from the changing rooms, the manager's seat, and by the side of the pitch. The content was carefully tailored to each platform, combining dynamic visual elements and strong hooks to keep viewers engaged. This strategy also included:

Content Automation and Scalability: Shook’s platform allowed Spurs to rapidly create multiple video variations for different audiences and channels without the need for repeated manual adjustments. The platform’s automation tools enabled efficient adaptation of content formats, hooks, and calls-to-action, ensuring that Spurs could maintain a high output of content

Multi-Platform Distribution: The platform's versatility allowed Spurs to seamlessly create content tailored for TikTok and Meta, bringing efficiency to their creative operations while maintaining high creative standards.

Unified Production Workflow: Consolidating content creation, editing, and performance tracking, allowed Spurs to quickly iterate on content strategies based on real-time performance data. The team could easily optimize and replicate high-performing assets, ensuring continuous delivery of content that resonated with fans.

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This efficient, scalable approach allowed Spurs to continuously produce high-quality, targeted content across markets.

Partnering with Shook Digital made the production process much smoother by minimizing the back-and-forth for us as a client. The platform’s automation and unified workflow enabled our team to efficiently create, adapt, and optimize content across multiple channels, ensuring we delivered engaging experiences to our fans while maintaining the highest creative standards.

Jeremy Bierma, Senior Growth Marketing Manager

Results

Shook Digital’s platform and content strategy demonstrated that TikTok assets performed exceptionally well across both TikTok and Meta, with higher engagement on TikTok. The platform streamlined content optimization for different markets, with UK-specific branding and featuring prominent players like Maddison and Romero, which resonated strongly with local fans. The content also included compelling calls to action (CTAs), inviting fans to sign up for exclusive access and opportunities to win signed merchandise, all while maintaining a focus on maximizing engagement through strong creative hooks.

Brand:

Spurs

Company:

Tottenham Hotspur Football Club

Industry:

Sports and Entertainment

Target market(s):

U.K., USA, Australia, Canada, Ireland, New Zealand, & South Korea

Spurs Score With Shook - Tottenham Hotspur Football Club Case Study

Introduction

12

2

7

Objective

Solution

Results