Five tips on how to make your ads perform better on TikTok

Are you looking to advertise on TikTok and want to ensure that your ads perform at their best? Here are five tips to help you make the most out of your ad campaigns on the popular social media platform.

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1. Make your creatives as native to the platform as possible. 

TikTok users are used to seeing a specific content style on the platform, so ensuring your ads fit in with the overall aesthetic is essential. Our tests have shown that native creatives get 5x better view-through rates than non-native creatives in paid advertising, so it's worth putting in the extra effort to make your ads feel at home on the platform.

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2. Remember your audience. 

It's important to remember why your audience needs your product and how to communicate this to them in a way that resonates with them. Think about the specific challenges and pain points your product solves and how you can frame these in a way that speaks to your target audience on TikTok.

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3. Test and iterate. 

Creative testing and iterating has been talked about a lot, but it is crucial when advertising on TikTok. You'll need to figure out what ideas and concepts work best for your brand and products and for different audiences. Then, you can fine-tune these concepts through an iterative process to master them.

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4. Ensure you have enough creatives and a high enough refresh rate

It's essential to keep your campaigns healthy by launching new assets every 7-14 days. If you don't have enough creatives or your refresh rate is too low, your ads may not find their audience, or the creatives may use up their audience, which can impact performance.

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5. Optimize the first 2 seconds of your video

This is the "Hook" of the video and has become one of the most important parts of any ad on TikTok. Most users on the platform will skip to the next video if the Hook isn't catchy or relevant enough to them, so it's essential to optimize this part of your ad. Remember that the Hook doesn't need to be relevant to everyone – it just needs to be relevant to your core target audience.

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By following these five tips, you'll be well on your way to creating successful ad campaigns on TikTok that perform better than your competition. 

Pro tip: To make the best out of your Hook, reach out to Shook.

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