Shook Digital announced as TikTok Marketing Partner, Focusing on Video Production

Shook Digital has been named an official TikTok Marketing Partner, the leading destination for short-form mobile video. This makes Shook Digital the first badged Video Production partner from the Nordics. Shook Digital is dedicated to building capabilities through automation and platform-based design to help advertisers get the most out of their TikTok campaigns. With the use of AI, Shook can help brands become more productive in content creation and with the use of data and science to validate the value of their creative assets.

"We are pleased and proud to have been recognized as part of the trusted TikTok Marketing Partner community. As the first badged partner in the video production category from the Nordics, we are already set on our path to becoming a global leader in TikTok short-video production. We are extremely happy to work more closely with TikTok's teams to bring our solution to the next level and help TikTok's advertisers get more out of their ad campaigns”, Jesse Ketonen, Co-Founder and CEO of Shook Digital, comments.

As the demand for personalized, native video content continues to grow, Shook Digital will launch a closed beta program for its SaaS platform that supports the scalable production and optimization of TikTok native videos for paid advertising. Beta partners and clients will have access to a continuous flow of content managed on the platform and improved over time using data from TikTok's APIs.

Shook has also started leveraging the power of generative AI as part of creative processes and helps brands to use data and science to validate the value of their creative assets.

"At TikTok, we are always looking for ways to make it easier for brands to develop great content that resonates with their communities,” said Melissa Yang, Head of Ecosystem Partnerships,TikTok. “We are excited to welcome our new content marketing partners into the TikTok Marketing Partner Program, and to be collaborating with some of the most trusted partners in the industry. These partners will provide marketers with simple, effective tools to help them to regularly publish content, gain valuable performance insight, and meaningfully engage with their communities."

About Shook

Shook has launched multiple brands on TikTok since 2021 and produced native creator-drivenTikTok content territories for brands including the US, UK, France, Germany, the Netherlands, Sweden and Finland.

Lately, Shook has started leveraging the power of generative AI as part of creative processes and helps brands to use data and science to validate the value of their creative assets. The platform also allows advertisers to collaborate with TikTok content creators globally and iteratively test what works better and improve the performance of creatives.

Shook is dedicated to building capabilities through automation and platform-based design to help advertisers improve the value of their creative efforts in short-video production.

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