Our Newsletter, retrospective

Our past informs our future. It’s this understanding that is at the heart of who we are and what we are building at Shook.

TikTok has redefined the boundaries between content creation and commerce. We understand the technology and products that have shaped this paradigm, and it’s this understanding that enables us to build a product with your needs in mind, to build a product that helps you scale and structure the content that drives sales, and to craft strategies that resonate with consumers who thrive on what’s authentic and current.

That’s why we’ve named our newsletter "retrospective." The essence of "retrospective" isn't in nostalgia or looking backward; it’s about diving deep into the hows and whys of our journey through the lens of technology, performance marketing and media, with a keen eye on social media and TikTok's evolution as a powerhouse for culture, content, and commerce.

At its core, "retrospective" is about understanding the effectiveness of different marketing strategies. From the comprehensive analysis of TikTok’s impact on purchase decisions to leveraging creative best practices for maximum engagement. By analyzing past campaigns and strategies, we glean insights into what resonates with our audiences.

We will be using “retrospective” to look back at some of the campaigns we’ve run for our partners, in addition to highlighting many of the new features that make our creative platform an integral part of your media mix.

Understanding our past helps us design our future. Our product. It’s a reminder that in the rapidly changing world of social media and digital marketing, looking back is not just about remembering where we've been; it’s about understanding how we got here and where we’re headed next.

‍

‍