Unlock Back-to-School Success: A Guide for Performance Marketers

As the back-to-school season approaches, performance marketers face the challenge of capturing the attention of busy students and parents. Our "Ultimate Guide to Back-to-School Marketing" offers essential insights and strategies to help you succeed. Here’s a sneak peek at the key takeaways:

The Power of Short-Form Video

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Short-form videos like TikToks, Reels, and Stories have revolutionized content consumption. These engaging, easily shareable videos are perfect for grabbing attention during the busy back-to-school season. Platforms like TikTok are particularly effective for quickly conveying messages and driving action.

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Key Trends and Insights

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- EMEA: 65% of shoppers rely on social media creators for advice.
- APAC: Over 50% of consumers purchase based on creator recommendations.
- Australia: Online shopping peaks two to three weeks before school starts.
- UK: 68% of parents use mobile devices for shopping research.

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Key Strategies for Success
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Our guide provides detailed strategies to help performance marketers navigate the back-to-school season effectively:

- Modular Production for Efficient Content Creation

- Embrace Rapid Iteration

- Go Hyper-Granular

- Hook 'Em Quick

- Partner with Micro-Influencers

- Advanced Timing and Social Media Influence

- Omni-Channel Strategies and Data-Driven Decisions

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The "Ultimate Guide to Back-to-School Marketing" is packed with more detailed strategies and tips to help you excel. Ready to dive deeper and make this back-to-school season your most successful yet? Download the full guide and discover how Shook Digital can transform your marketing efforts.

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Download the Ultimate Guide to Back-to-School Marketing

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For a personalized demo and to see how our Creative Optimization platform can support your campaigns, book your spot now.

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