Setting Up Custom Templates For Your TikTok VSA Campaign

Setting up a VSA campaign for the first time can be a challenge ... but with this tutorial it isn't anymore!

As a TikTok Marketing Partner privileged to work with some of the world’s most exciting and admired brands, we are quite proud to be a partner for the TikTok Creative Exchange (TTCX) VSA pilot program.

‍TikTok’s Video Shopping Ads (VSAs) offer a dynamic way for brands to showcase their products directly to consumers. These ads leverage your product catalog to offer personalized product recommendations on the For You Page, tapping into the massive purchasing power of the TikTok community.

Through VSAs you can combine the authenticity of UGC with the flexibility of custom templates that will highlight the right product for your viewer. At Shook, we are excited for the testing opportunities this new format brings and finding out creative learnings to drive performance for your brand.

In this video, I will walk you through each step of creating a VSA custom template!